ASQ East South Central Region March 2025 Newsletter

By Arved Harding posted 03/17/25 03:00 PM

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ASQ East South-Central Region - March 2025 Newsletter

· 2025 World Conference on Quality and Improvement – May 4-7, 2025 Denver, CO

· Lexington Section Meeting - Thursday, Mar 20, 2025 @11:50-1 EST

· ASQ1106 Section Meeting – Thursday, Mar 20, 2025 @5:30-8:00 EST

· Other Online Education Opportunities in March

2025 World Conference on Quality and Improvement | ASQ

WCQI attendees will join passionate professionals to take quality to new heights. This event is more than just a meeting point; it's a gateway to using quality concepts and tools in new and unique ways every day and expanding the reach of quality practices into non-traditional industries and environments.

Through WCQI’s captivating sessions and thought-provoking discussions, attendees will:

· Elevate human performance within the context of quality by learning how to motivate your workforce to take production from mediocre to extraordinary.

· Mapping existing processes to identify bottlenecks, inefficiencies, and opportunities for improvement. Processes define everything we do in an organization.

· Delve into the use of data analytics tools and dashboards to gain insights, identify trends, and make data-driven decisions for quality improvement.

ASQ Lexington Section Meeting on Thursday, March 20, 2025 @12-1pm EST

For this month’s Lexington Section meeting we have another Artificial Intelligence related topic in an ASQ prerecorded Webcast Presentation:

Webcast: How to Bring Creativity to the Workplace - Before an AI Robot Steals Your Job (52 minutes)

Presenter – Jeff Leisawitz

ASQ Host- Pablo Baez

Section hosts- Marsha Beard and John Simson, ASQ Lexington, KY

In this webcast you'll learn the power and value of creativity, how you can tap into the creative force within yourself, and maybe most importantly, how you can build this critical skill so you're not replaced by an AI in the future.

Jeff Leisawitz is a coach, author, and consultant who teaches organizations, companies and other humans with a heartbeat to amp up their creativity, tap into their potential and shine in the world.

This ASQLEX 0911 section monthly meeting is a prerecorded webcast meeting that begins at 12PM EST on Thursday, March 20th.

If you plan to attend, please email reservation to Mark McDonald (Mmcdonald@hendrickson-intl.com) by noon Tuesday, March 18th.

For the March meeting, we will have extended invitation to all ASQ Sections in the East South-Central Region. In addition, we have extended an invitation to Maritimes, Canada section 0411.

The Zoom virtual Meeting link for this recorded webcast meeting will be sent out to those who register with Mark McDonald. Note: A 0.1 RU will be given for section meetings that you attend. However, please use the email registration so that the Section has an attendance record for sending our RU credits. When you join the zoom meeting mute your computer microphone during the presentation.

Door Prize: A random number is selected from the people attending the section webinar meeting. The winner will be able to choose a book or standard from the ASQ Quality Press with member cost of $50 or less. Doug Howard, Treasurer, will purchase item and send to member mailing address. In February 2025, congratulations to Jennifer D'Souza who won the door prize.

Meeting Agenda:

11:50 -12:05 pm Log in and Section welcome, webinar and speaker intro

12:05 – 1:00 pm Presentation and then Q&A with members.

Section Leadership is proposing we have about 5 minutes of member engagement before we start our webcast.

ASQ1106 Northeast TN Section - March 2025 Section Meeting Announcement

ASQ 1106 Section Meeting

Thursday March 20, 2025 (Virtual with Zoom)

Agenda (Eastern time zone):

5:30 - 5:45 Log in and socialize time

5:45 – 6:45 How P&G lost their claim that Febreze® eliminates odors at the NAD and after appeal at the NARB: Expert witness testimony by Daniel M Ennis

6:45-7:00 Break

7:00-8:00 Seven Deadly Sins of Data Analytics by Jay Arthur

Register https://mp.gg/5cu0gjz or at the URL below.

https://app.memberplanet.com/#/event/asqnortheasttennesseesection/asq1106marchsectionmeeting

If clicking on this link does not work, put the URL into your browser.

If you have trouble registering with this URL, try a different internet browser.

For questions or reservation issues contact Arved Harding (423) 765-5382. aharding@eastman.com

Presentation 1

Topic: How P&G lost their claim that Febreze^® eliminates odors at the NAD and after appeal at the NARB: Expert witness testimony by Daniel M Ennis PhD, President of the Institute for Perception, Richmond VA.

This presentation will address issues in advertising claim substantiation using, as an example, the refutation of P&G’s claim to eliminate odors using Febreze. The critical issues in the case involved ecological validity, consumer relevance, testing bias, the wrong metric and post hoc bias. Advertising claims support is an important input to innovation management. Unlike typical market research projects, Claims Support has special requirements. The research is typically highly focused, often involving a single question posed to a carefully selected population of consumers who are anticipated to be persuaded by the advertising message. They may be current product users, but also may be potential users, and market share brand representation may be important. The level of expert scrutiny of the experimental design, analysis, interpretation and communication of the results is usually extreme, often involving leading experts in all aspects of the substantiation and communication.

Febreze is a registered trademark of the Procter and Gamble Company.

Speaker Bio:

Dr. Daniel M. Ennis is a founder and President of The Institute for Perception. He has decades of experience working on theory and applications in the behavioral sciences and has published over 100 peer-reviewed papers and technical reports. He is regularly engaged as an expert in false advertising cases. He holds doctorates in Food Science (PhD) and in Mathematical & Statistical Psychology (DSc). In 2021 he was awarded a DSc from the National University of Ireland for his contributions to the quantitative behavioral sciences. He is a Professional Statistician accredited by the American Statistical Association. He was the first to show that humans possess a transducer in the Chemical Senses. In 2001 he solved the degeneracy problem in multidimensional unfolding, an issue that had been unresolved for 50 years. Danny is a recipient of the Sensory and Consumer Sciences Achievement Award from The Institute of Food Technologists and also the ASTM David R. Peryam Award in recognition of “outstanding contributions to the field of basic and applied sensory science.”

Presentation 2 – Seven Deadly Sins of Data Analytics by Jay Arthur

There are billions, if not trillions, of dollars in annual savings waiting to be found in the United States. Often, data analysis fails because of the 7 Deadly Sins: Pride, Gluttony, Wrath, Lust, Greed, Envy and Sloth. Over the last 35 years, I’ve been stymied by each one. Let’s look at the sins, figure out ways around them and start analyzing data to save time, save money and save lives.

Speaker Bio:

Jay Arthur teaches people how to Turn Data Into Dollars® using Microsoft Excel and the Magnificent Seven Tools of Lean Six Sigma. Jay helped one healthcare system reduce denied claims by $5 million per year and rejected claims by $24 million. Jay is the author of Lean Six Sigma Demystified (2^nd), Lean Six Sigma for Hospitals (2^nd), and the QI Macros SPC Software for Excel—a software package that automates all of the charts, graphs, and documents required for quality improvement. Jay holds a BS in Systems Engineering from the University of Arizona.

Other Online Education Opportunities in March

Member Leader Training: TCC Presents Introducing Belonging Behaviors

When: Mar 21, 2025 from 11:00 AM to 12:00 PM (CT)

Community: Member Leader Community

ASQ Ann Arbor March 2025 Meeting; Ting Pan Applying Quality Operating System (QOS) in multi-nationa

When: Mar 3, 2025 from 05:30 PM to 08:00 PM (ET)

Community: Ann Arbor Section

Hands-On DOE Simulation for Multiple Response Optimization by Anna Cherian

When: Mar 7, 2025 from 12:00 PM to 01:00 PM (ET)

Community: Six Sigma Forum

ASQ Inspection Division - March 2025 Webinar (0.1 RU) - Measurement Uncertainty: Knowing the Unknown

When: Mar 11, 2025 from 07:00 PM to 08:30 PM (ET)