Busting the Myths of Business Model Innovation

When:  Aug 26, 2022 from 04:00 PM to 05:00 PM (UTC)
Associated with  Innovation Division
Description: Our understanding of and approach to how established companies design and implement new business models are built upon ideas, such as a process of careful design and selection, testing of multiple optoins, the need to fail, etc. In this webinar, Marc will illustrate how these assumptions about how business model innovation works are flawed and he will present how successful business model innovation and transformation really works.

Learning Objectives:
  • Recognize flaws in our thinking about business model innovation

  • Learn how to approach successful business model innovation

  • Learn what challenges to expect and how to cope with them

Presenter: Dr. Marc Sniukas is a professor of management & innovation at the Luxembourg School of Business. A passionate executive coach, advisor, speaker, and author, Marc has been working with leaders and executive teams, helping them to deliver new growth, innovation, and transformation since 2002. As the author of several books on strategy, business model innovation, and building new growth businesses, he is a sought-after speaker and advisor on the topics of driving growth, transformation, and innovation through new ways of working. A former director of innovation at Deloitte, where he currently serves as an independent senior advisor, Marc is on the board of advisors of the Global Innovation Institute, and a faculty member at Duke Corporate Education and Emeritus. Learn more about Marc at www.sniukas.com or connect at www.linkedin.com/in/sniukas

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