Leading Innovation Culture Transformation

Starts:  Jul 21, 2022 11:00 PM (UTC)
Ends:  Jul 22, 2022 12:00 AM (UTC)
Associated with  Innovation Division
’If strategy eats culture for breakfast’ (as management guru Peter Drucker once said) …
then have your company’s values for lunch!” -- Bryan Mattimore

Description: Changing the company’s culture to promote innovative thinking and risk taking is one of the greatest challenges an organizations’ leadership can face. So, how do you do it? Well, it’s NOT by posting “inspirational” posters or slogans in the elevator, building special creativity rooms, subsidizing free food at the cafeteria, or setting up a ping pong table in every department. This keynote will highlight -- after 25 years of consulting on scores of successful innovation culture change initiatives – two surprisingly simple innovation frameworks that have been shown to repeatedly bring innovation success and culture change to any organization.

First, it’s important to agree to and evangelize – daily – the company’s values. Values are a concrete example of “what the company values,” and give permission to every employee, when combined with practical programs and tactics, to be more creative, take more risks, and adopt an innovative, growth mindset. Second, the wisdom of promoting an innovation framework that encourages “pockets of passion,” by teams working from the “bottom up” will be established and reinforced with real world examples.

You don’t innovate by changing the culture, you change the culture by innovating!” -- Bryan Mattimore

Presenter: Bryan W. Mattimore is Cofounder and “Chief Idea Guy” of the Growth Engine Company, a twenty-year old innovation and creativity training agency based in Westport. In his marketing consulting career, Bryan has managed over two hundred successful innovation projects, leading to over $3 billion in new sales for one-third of the Fortune 100 companies. Bryan’s three best-selling books on ideation and innovation process include Idea Stormers, How to Lead and Inspire Creative Breakthroughs and 21 Days to a Big Idea. A cum laude graduate of Dartmouth with a major in psychology, he is also an innovation and marketing instructor for Caltech.

Registration: here