American Society for Quality: Sections 0706 and 0709 The Patagonia Ethos: Building a Great Culture

When:  Feb 20, 2024 from 06:00 PM to 07:30 PM (PT)
Associated with  San Fernando Valley Section

Bio: Carlos Conejo is an accomplished Lean Six Sigma Master Black Belt and CEO of Lean Six Sigma Specialists global consultancy! Carlos has achieved critical success for almost 30 years in the areas of Accelerating Workplace Culture and Transformation, using Lean Six Sigma and other scientific methodologies. A Leader's Leader, he has conducted Leadership classes at Disney University, at Toyota and with the Marines! Fun Fact! He's been in the "secret room" at the Redstone Arsenal, in Huntsville, Alabama for a meeting. His depth of knowledge has opened doors in diverse industries such as, Food & Hospitality, Manufacturing & Transactional Services, Military-Aerospace, Medical and High-Tech. His current assignment is working with a team to digitize various processes for a $4 Billion Public Utility!   When not traveling, he enjoys spending time with his family and cycling 200 miles from Seattle to Portland!

Abstract: This presentation explores the history and evolution of Patagonia, an outdoor clothing company based in California, with a focus on its commitment to ethical and eco-conscious practices. The analysis covers the company's origins and its founder Yvon Chouinard's passion for rock climbing, and the development of environmentally friendly climbing gear. The narrative extends to the establishment of Patagonia as a clothing brand, its initial challenges, and subsequent success. The presentation delves into Patagonia's core purpose and values, emphasizing its mission to build high-quality products while causing minimal harm to the environment. It discusses the leadership and management styles employed by the company, highlighting the non-traditional corporate culture that promotes work-life balance and environmental consciousness. The presentation provides insights into Patagonia's environmental initiatives, corporate social responsibility, and relationships with suppliers. It underscores the company's commitment to sustainability, detailing its shift to organic cotton, investment in durable products, and the "Buy Less" campaign encouraging customers to sell or donate used gear. Furthermore, the presentation explores Patagonia's various environmental initiatives, including partnerships with organizations like 1% for the Planet, the Common Threads Initiative, and the Conservation Alliance. It also touches on Patagonia's efforts in supply chain tracking, responsible water consumption, and the creation of the Patagonia Provisions initiative.  The conclusion outlines the organizational success of Patagonia, both financially and in its environmental impact. It underscores the company's focus on core business values and environmental responsibility over traditional profit-centric strategies. The presentation concludes by highlighting Patagonia's future initiatives and collaborations, showcasing its Founder’s dedication to influencing and promoting sustainability across industries.

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Location

Online Instructions:
Url: http://mp.gg/ar446nbgc
Login: https://mp.gg/ar446nbgc Registration link. Once you register, you will get an email with the link to attend the event. Registration is free.

Contact

Ernesto Zepeda
6615755677
Ernesto4z@sbcglobal.net