Employing the Kano Model to Understand the Voice of the Customer
By Dr. Beth Cudney
Overview: Are you striving to meet ever-evolving customer expectations? If so, then you will want to join us for this month’s presentation!
This talk will enable you to develop and analyze a Kano survey to understand the diverse needs of customer segments, identify customer needs and categorize them based on their impact on customer satisfaction, and prioritize customer needs effectively using strength values.
In this informative presentation, you will learn to: