Benefits of a geographical section sub-site rather than a stand alone website

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Benefits of a geographical section sub-site rather than a stand alone website

Posted by Nadine McMackin on Oct 15, 2018 3:08 pm

What are the benefits of a geographical section sub-site rather than a stand-alone Section website?  Does the sub-site work like SharePoint? Does a sub-site offer an option to send out emails to member distribution list?  If yes, how does this work? 
 

Re: Benefits of a geographical section sub-site rather than a stand alone website

Posted by Cynthia Nazario on Dec 3, 2018 12:57 pm

Nadine McMackin‍, thanks for the inquiry! As a member association, ASQ is a community of practice with an organization structure that includes sub-communities of membership based on technical interest or geographic location. It is, however, still one organization. Because our current web presence is fragmented across so many channels by various parts of the organization, it’s difficult for members and customers to know the full scope of what is available to them.

myASQ moves the community of practice online and will provide a central point of access to all ASQ sub-communities as external websites are replaced. In a broad sense, you can think of a website primarily as a marketing vehicle and community as an engagement vehicle. Online communities provide the learning, support, and networking expected of associations while helping overcome obstacles to member participation that include time, space, cost, and scale. So, while you will continue to offer and promote scheduled member engagement opportunities through your community, they will be accessible to a larger audience and your community becomes an engagement opportunity itself.

Your member community can be used for communication. While your members are auto-affiliated to the community when it’s ready, they do have to take the first step to log in to be identified as a member within your community. Initially, I recommend external communication channels to drive participation. The more people follow relevant calls to action to your community, the sooner you can leverage the community to manage ongoing communication. Depending on your audience and action, other communication vehicles may still be needed.

Tools like SharePoint have some similarities, but Sharepoint as we provide it to member leaders is only for committees. It would not be used to serve your members or the public.  

 
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