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- Member Growth - Support our members to increase their quality knowledge and influence;
- Member Transformation - Provide our members with opportunities for professional success;
- Improving Organizations - Promote the quality tools that transform organizations;
- Leadership in the Quality Body of Knowledge (QBOK) - Provide quality parameters and influence how our members practice quality;
- Operational Excellence - Use quality tools to empower members, quality leaders and organizations with reliable systems and technology; and
- Recognition - Celebrate quality organizations and member achievement.