Professional Development Meeting - “Purpleocity – Creating Sustainable Competitive Advantage” - Michael Ford - September 15, 2022
presented by Michael Ford
“No two species can coexist that make their living in the identical way”, an observation by Professor G.F. Gause, and this may be analogy to dinosaurs becoming extinct because they didn’t adapt. We sometimes forget to apply this important concept to our professional and personal lives.
Purpleocity, which is loosely based on Seth Godin’s Purple Cow theories, takes a light hearted and interactive look at the art of determining, developing and leveraging your core competencies and creating a sustainable competitive advantage.
This high energy session promises to get your creative juices flowing and send you home with dozens of ideas on how to become PURPLE and stand out from the competition!!!
The audience will be engaged in two specific exercises:
- Identifying an example of a leader who motivated people to produce results, and how they did it
- What competitive factor will they compete on, i.e. how will they be PURPLE.
Keywords: competitive advantage, core competencies, sustainability.
Competitive advantage - the advantage a company has over its rivals in attracting customers and defending against competitors.
Core competencies – skills or knowledge sets that enable a firm to provide the greatest level of value to its customers in a way that is difficult for competitors to emulate.
Sustainability – activities that provide present benefit without compromising the needs of future generations.
Source: APICS Dictionary
NOTE: attendees are strongly encouraged to dress in PURPLE for this event!
Michael D. Ford, M.S.I.S.E., CFPIM, CSCP, CLTD, CQA, CRE, CQE, ACPF, CPSM, CSSGB is a Supply Chain Expert with TQM Works Consulting. He provides innovative solutions, based on forty years of experience in retail, distribution, manufacturing, training, and consulting. His work history includes software implementation, business planning, inventory control, distribution planning, and corporate training. This includes a broad range of experience in manufacturing from engineer-to-order to make-to-stock, as well as distribution, non-profits, service, and Department of Defense.
Networking - 5:30pm
1062 Front Street
Binghamton, NY 13905