October 8, 2020
With Leslie O'Flahavan

Do you want to write convincing emails and proposals?

This talk will help you learn to write so readers understand your point and do what you ask. You’ll learn how to avoid “burying the lead” or making it difficult for your reader to understand what you’re requesting or suggesting. This talk will show why the most important persuasive writing technique you can use is the BLUF technique, in which you put the “Bottom Line Up Front.” With these persuasive writing skills, you’ll write more convincing emails and proposals. You’ll also be able to carry over what you’ve learned about writing persuasively to giving persuasive presentations.

CLICK HERE TO WATCH VIDEO RECORDING
(61 Minutes)

This webinar is for you if you are:

• In a leadership role
• Developing your writing skills so you can advance in your career

In this informative 60-minute webinar, you will learn:

• Learn how to organize information so readers understand immediately what you want them to do or think
• Learn to incorporate supporting information that convinces readers
• Identify your reader’s most challenging question and prepare to respond to it firmly

Do not miss this talk by Leslie O'Flahavan  
 
Leslie O’Flahavan is owner of E-WRITE, the writing training consulting company she formed in 1996. Leslie is a plain language practitioner who helps the world’s biggest brands write better email, chat, and social media to customers. She’s a customer service writing expert who can teach the most stubborn, inexperienced, or word-phobic employees to improve their writing skills, so they can do their jobs better. As a result of her work, E-WRITE clients improve their customer satisfaction ratings, reduce training cycles, improve productivity, and limit legal risk. Leslie’s projects include helping Marriott launch live chat for their Sales IT Support team, training Air Canada’s Customer Relations agents to write in the airline’s updated brand voice, writing a Social Media Guidebook for Hawaiian Airlines’, and teaching the Technology Operations Team for the Abu Dhabi Investment Authority to write in plain language. 
 
Since 2015, Leslie’s been on ICMI’s “Top 50 Thought Leaders” list. Leslie is a LinkedIn Learning author of six writing courses on topics including How to Write for Social Media, Technical Writing, Plain Language, and Writing Live Chat and Text to Customers. She is author of Clear, Correct, Concise E-Mail: A Writing Workbook for Customer Service Agents. 
 
Leslie holds a B.A. in English and Rhetoric from the University of Illinois and an M.S.Ed from Northern Illinois University. She lives in Silver Spring, Maryland with her family and her dog, Moxie, who barks concisely, of course.