ASQ LED 9 September 2020 Webinar - "New Voice of the Customer" with Dr. Ron Kelley 1952
ASQ LED 9 September 2020 Webinar - "New Voice of the Customer" with Dr. Ron Kelley
Topic "New Voice of the Customer" (0.1 RUs) with Dr. Ron Kelley
Innovation is Everyone’s Job. We are told this and believe it, but have you had trouble selling your new innovative idea or process to your management or customer? Have you faced significant roadblocks to implementation? Everyone involved in quality and process improvement is an innovator. Innovation is not just for start-up companies or R&D departments. As leading entrepreneur and Stanford professor, Steve Blank, states: “…Ever since companies existed, there have been passionate individuals who saw that something new, unplanned and unscheduled was possible. And pushing against the status quo of existing process, procedure, and plan, they went about building a demo/prototype, and through heroic efforts succeeded in getting a new innovation over the goal line.” How does one succeed at innovation, without a heroic effort? In this presentation you will learn the latest methods and tools being utilized to dramatically increase the odds of success. New VoC tools utilize a Jobs-to-be-Don (JTBD) framework to match a compelling “Value Proposition” to customer’s pains or gains. This applies to both internal and external customers. This framework has been shown to dramatically improve innovation success rates to over 85%. The presentation will provide you with the tools to improve the success of your next process improvement or innovation effort.

Presenter: Dr. Ron Kelley
Check out Ron's WCQI Presentation LEAN to Innovate
Dr. Ronald J. Kelley, Ph.D., is President of Green Gap Solutions, working with clients in industry and government to assist in their Lean transformation journey. He is past Chair of ASQ Section 509, the Washington DC Section and currently Deputy Region Director for ASQ Region 5. Dr. Kelley is an adjunct professor at the University of Maryland and Montgomery College. He earned his Ph.D. in Physics from the University of Wisconsin at Madison and is a Motorola and ASQ Certified Six Sigma Black Belt.
With over 25 years of experience in innovation, operations, advanced technology, process improvement, quality, and business development. He served as Program Manager for ten years at Motorola, where he mentored and trained Lean Six Sigma Black Belts and Green Belts at various locations including Brazil, Israel, and the US. He led successful Lean Six Sigma projects in manufacturing, R&D, finance, and sales resulting in millions of dollars in savings.
Dr. Kelley left Motorola to become co-found an advanced energy technology company. He has since served in executive management roles at companies where he used the "Lean Startup" methodology, Agile, and Lean Six Sigma to develop new products, re-engineer key business processes, reduce risk, eliminate security vulnerabilities, and improve engineering throughput and quality.
Date & Time
Wednesday September 9th, 2020 12:00pm CDT
End Date & Time
Wednesday September 9th, 2020 1:00pm CDT
Host Type
Ron_Kelley.jpgRon_Kelley.jpg36 KB
Category Public Calendar

Event Comments

This was a very good, albeit brief, discussion. But intriguing enough to encourage one to seek more!
The registration link does not work. Can someone check if it is correct?

Event Map

Date & Time: 09/09/2020 12:00:00 PM CDT