Innovation Division Webinar: Using Crowd Sourced Funding as a Predictor of Market Demand for Innovation 242
Jul
25
Innovation Division Webinar: Using Crowd Sourced Funding as a Predictor of Market Demand for Innovation
Numerous academic studies have identified the two primary drivers of innovation as "technology push" (what technology advances make possible) and "demand pull" (what customers want to buy).  One problem individuals and companies often face is that it is an expensive and time-consuming process to bring a new product to market only to find learn after the fact that there is little market demand for the product.  This presentation examines the potential use of crowd sourced funding (Kickstarter, Indiegogo, etc.) as a predictor for estimating market demand.

Learning Objectives:
  • The pros and cons of traditional ways of predicting market demand for new products
  • New methods of predicting market demand using online analytics in general
  • Historic patterns in Kickstarter funding levels for various product categories and how those funding levels correlate with current market demand.
Presenter: Jon Padfield earned his PhD in Technology Leadership and Innovation from Purdue University. He is the President of Proffer Brainchild Analytics and Innovation, a training and consulting firm that specializes in process improvement and innovation through the use of data analysis.  Dr. Padfield has consulted for hospitals, law enforcement, manufacturing companies and the Indiana Senate.  He has also spoken at numerous conferences across North America, South America, Europe and Australia.
 

 

Date & Time
07/25/2018 07:00pm EDT
End Date & Time
07/25/2018 08:00pm EDT
Venue
Virtual
Address
On-Line


Categories
Webinar
Host Type
Technical
Event Sponsor Information
Dawn Banihashemi
hashemi.dawn@gmail.com

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