Bio:
Dr. Shukla is The Shah Family Endowed Chair in Innovativeness at Chapman University. Dr. Pradip K. Shukla previously served as Vice-Chancellor for Entrepreneurship at Chapman University and the Director of the Entrepreneurship program at Chapman University.
Dr. Shukla has consulted with entrepreneurial firms at all stages--- business plan, inception, growth, succession planning, going public, and liquidation.
Dr. Shukla has served on the Board of Directors and Advisory Boards of for-profit businesses and non-profit organizations.
The CPIM (Certified in Planning and Inventory Management) certification is a globally recognized credential for individuals consulting in operations, efficiency, and quality control. He received the “Best Advisor” award from c-e-o.org, the global CEO network and founded BestCEOAdvisor.com to assist CEOs, executives/managers, teams, and firms.
Dr. Shukla was selected in 2019 to receive a Marquis Who’s Who in America Lifetime Achievement Award. In 2024 and 2025 Dr. Shukla was nominated for an Innovator of the Year Award from the Orange County Business Journal. In 2024 Dr. Shukla received the Chapman University Martin Luther King Junior Community Faculty Award (only 1 awarded to a faculty member campus wide) for his community building efforts. Dr. Shukla and his wife are also community leaders and philanthropists who have donated real estate properties to non-profit organizations.
Dr. Shukla received a Master of Science degree from the University of Southern California and his Ph.D. from the University of California; Los Angeles and he has a total of seven college degrees.
Abstract:
Quality is important for service firms because it impacts customer satisfaction, loyalty, and business success. High-quality service leads to increased customer retention, positive word-of-mouth, and a stronger brand reputation, all of which contribute to higher profitability and a competitive edge.
This session reviews how AI assists service firms in achieving quality excellence by automating tasks, improving efficiency, and enhancing decision-making. Case examples and best practices are reviewed.
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