Event Calendar - Does this help you reach your audiences?
Jerri Ji
18 Posts

Does anyone has actual data to show posting in event calendar helps?

7 Replies

Great question Jerri, I look forward to hearing what others say. We are eager to help members gain access to Member Unit events, so feedback here is really helpful to us.

Duke Okes
191 Posts

I can offer anecdotal evidence:

  • In the past 3 years I've “attended” probably 30 or so virtual meetings by ASQ sections other than my own. If they had not listed them in Events I would never had known about them.
  • My own ASQ section has had attendees at our virtual meetings by people outside the section, and again, they would not have known had it not been posted.

I can think of no reason why these samples can't be extrapolated out, although I cannot recommend a scaling magnitude to use.

P.S. Just now attending another virtual meeting of my local section. Three ASQ members from other sections attended (Houston, Puerto Rico, and Lexington KY). 3 of 22 attendees!

Trish Borzon
1123 Posts

Thanks for the question!

@Robert Mitchell and @John Breckline - you both regularly add your meeting to the event calendar, do you have any data or insights?

thank you!

Trish

The Ft Worth Section does a webinar closing survey that asks “How did you discover this webinar?”. We list four sources: myASQ, newsletter, website, and by associate. Identical content is posted on the 3 formal channels.

The following is from 5 webinars hosted in 2021, and percentages are a reflection of the total attended (about 140 responded to the survey of 300+ attendees).

  • For Section members, only 16% indicated myASQ Events. Our email distribution brought 60%, after a second notice/reminder 3 days prior to it.
  • For non-section participants, 24% indicated myASQ Events.
    • We have attendees from around the US with several being regular attendees, and beyond US borders... Canada and Europe typically.

Without the webinar posted on myASQ Events, 75-100 total participants (members beyond our Section) would not be served. We believe myASQ “PUBLIC” posting are value-added to our reach to members wanting BOK content or other professional/personal development.

Since posting our monthly Program to the myASQ Public Events calendar our online attendnace has grown from 25 to 80+, depending on the topic/speaker. We typically have attendees from a multitude of States (anywhere from 5 to 11 or more) and up to 6-7 different countries across Latin Europe, Middle East, SEA, Latin America.

Bob M

Phoenix Section Chair

Jerri Ji
18 Posts

Thank you all for the responses and data points.

Although many of us see some increases in attendance and reaching difference audiences, compare to the 70,000+ member base, the percentage is very low. Especially when most of the events are free. Are we missing something?

Personally I will not remember to look at a list on ASQ very often. However I am on a mailing list for Accendo Reliability. Every week they send out a mailing that includes new pod casts and upcoming webinars/classes related to reliability engineering from dozens of sources. I find this very helpful as I can just scan the list and hit a link to sign up.

Also speaking as a CRE there aren't a ton of events for my specialty.

Brian