Reading the article (pag 9; QP 11/2018) on the Baldridge Award: "Judges to reconvene, make recommendations" it struck me that of the 12 site visits planned only 2 (some 17%) will be in businesses, more specifically in the small business category. To me this indicates that the impact of and interest in the Malcolm Baldridge Award and the associated model has come down drastically to almost non-existent in manufacturing and service industries. Also, to the best of my knowledge, none of the high profile companies currently fueling the digital transformation like Facebook, Apple, Amazon, Uber, Tesla, booking.com, etc have ever applied for the award (I stand corrected if this is not true). I think this should be a reason for concern about the relevance and importance of excellence models in today's successful businesses. It would interest me to hear the comments of other ASQ members on this. I see the same happening in Europe with the EFQM model.