I found this month's Standard Issues on Demystifying Cost Of Quality informative and interesting. For the Quality function to speak the same language as the rest of the business, a successful Cost of Quality program is very important. But there can be many challenges to its implementation. This issue starts with a basic introduction of the CoQ categories and provides an excellent analysis of the common failure modes and the lessons learned by the author. This article will be beneficial to both new and experienced in CoQ.