This webinar describes a Western approach to the Japanese system called hoshin kanri. This process of strategy management begins with an inquiry into strategic options, shifts toward formulation of strategy which is then structured into appropriate change management projects and deployed to grow performance excellence. This webinar focuses on the front-end process which must be facilitated for senior managers. This is a role for the quality executive. After strategy has been formulated and projects structured for assignment, then the more familiar aspects of deployment (including use of the X-Matrix for hoshin tenkai (rollout of the change initiatives) may be pursued.