A major responsibility of the quality role is to design a system that satisfies company needs for competitive performance. This role is not satisfied by a limited perspective of certifications or satisfied by a kit of methods and tools – it must be grounded in the organizational purpose and support a drive to excellence that achieves strategic intent. This webinar describes how to design and deliver an inclusive quality architecture that combines: operational, cross-functional, and holistic business level systems. It integrates elements of certification, self-assessment, customer focus, and business excellence to achieve long-term, sustainable leadership with quality as a competitive differentiator.