Value of Quality in Business

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So, how do you convince your manager or his manager that product and service quality should be a consideration in pursuing a competitive advantage?  One answer is the Cost of Quality.  In essence, a lack of quality, or worse, poor quality can mean the difference between a successful customer experience and a poor customer experience.  If your competitors understand this distinction and you don't, then they will eventually capture your business.  If you don't understand how this can happen, then consider viewing the overview materials on Cost of Quality (CoQ) provided via ASQ at this link to begin your journey towards understanding:

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Date Added: Jan 30, 2019
Date Last Modified: Jan 30, 2019
Category: Resources
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