Does ISO 9001 certification bring value to organizations? You may think so, but the academic research shows mixed results. For example, researchers have found that ISO 9001 certification may not improve customer satisfaction and may simply cost organizations more money through paperwork (Heras-Saizarbitoria, Arana, & Boiral, 2015; Riillo, 2013). Other researchers found improvements across the board in companies that used an ISO 9001 QMS (Jain & Ahuja, 2012; Psomas & Pantouvakis, 2014). There is a gap in our knowledge and I would like your help in closing it.