Innovation cannot be dictated; you cannot simply ask people to come up with the best ideas. What you can do is build a culture where innovation can flourish organically. The context that supports the company, the structure of the teams, and the role of the leaders are three key drivers of company culture. Front-runner companies have discovered how to play these factors to promote a culture of innovation.
This presentation will showcase how companies like Google, Pixar, and Zappos drive continuous innovation and will brainstorm with the audience how to apply these practices in other industries. Learning Objectives: Understand the ROI of culture; learn the key drivers to a culture of innovation; and identify actionable items to promote innovation within your own organization.