ASQ Canada/Greenland Region Webinar -- Securing the Future of Organizations in Uncertain Times and Applying "Jobs To Be Done" Theory

Part of the ASQ Canada/Greenland Region Webinar Series for 2021

In the current times, businesses are craving certainty. Traditional models of forecasting, preparing five-year business plans and a strong focus on process control, efficiencies etc. are being challenged.

To cope with complexities & uncertainties, organizations are adapting to strike a balance among predictability and efficiencies and embracing ambiguity and uncertainty.

This webinar will share key strategies that organizations can consider adopting to sustain current operations and secure the future such as “Sensing the Environment”, “Agility”, Scenario Planning”, “Jobs To Be Done Theory” etc.

This webinar will dive a little deeper into “Jobs To Be Done Theory” using exercises. This theory was developed by Prof. Clayton M. Christensen, Professor Harvard Business School, who revolutionized the business with his ground-breaking Theory of Disruption. Jobs To Be Done Theory tries to answer “What Causes Customers to buy products/ services?” and sees the customer needs, their expectations and customer segmentation from a totally different lens by understanding the job the customer is trying to do with products and services.


Date & Time
Wednesday February 17th, 2021 11:00am CST
End Date & Time
Wednesday February 17th, 2021 12:00pm CST
Webex Training Session (virtual) hosted by Section 0400 Hamilton
Host Type
Webinar Link / Meeting Instructions
Hamilton Section 0400 invites you to participate as an attendee in the following online training session:

Topic: Securing the Future of Organizations in Uncertain Times and Applying "Jobs To Be Done" Theory
Host: Hamilton Section 0400
Date: Wednesday, February 17, 2021
Time: 12:00 pm, Eastern Standard Time (New York, GMT-05:00)
Session Number: Not Available
Registration password: This session does not require a registration password.

To register for this training session
Go to and register.

Once you are approved by the host, you will receive a confirmation email with instructions for joining the session.

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For assistance
You can contact Hamilton Section 0400 at:
Additional Information

Sunil’s Bio

Mr. Sunil Thawani is an Author, Speaker and Fellow with the American Society for Quality (ASQ) & CEO of Quality Indeed Consulting Ltd., U.A.E. Sunil is a recipient of prestigious ASQ Lancaster Medal for his dedication and outstanding contributions to the International Fraternity of Quality Professionals.

Sunil has assisted many organizations from diverse sectors of the economy to implement principles and frameworks like EFQM, UAE’s 4th Generation Model to improve their performance, customer experience and governance.

In the past he has served as ASQ Member, ASQ Board of Directors and Member of the Jury for Dubai Quality Award with the Government of Dubai.  His current focus and passion is helping organizations focus on supporting vulnerable segments of the society like providing Alternate Care to Children, National Housing programs for needy and applying principles and concepts of quality & excellence. He actively promotes the United Nations Sustainable Development Goals 2030 in the community.

He has presented and published 50 technical papers and case studies in journals & conferences related to EFQM, ISO: 9000, BPM, Benchmarking. These papers are available on

He has had the honor of meeting the Honorable Prime Ministers of India and of the U.A.E and several other Ministers of India, U.A.E., Ecuador, Lebanon, Slovenia, South Africa etc.

From 1984 to 1985 Sunil travelled around the world on motorcycle through 23 countries when there was no internet, GPS, Google Maps etc. and relied on paper maps and people. (

Sunil lives in Dubai and can be contacted at
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Date & Time: 02/17/2021 12:00:00 PM EST