A Business Case for Cultivating Purpose

When:  Nov 11, 2022
Associated with  Innovation Division
Description: As Future Focused leaders, we’re always thinking about a Strategic Direction that directly ties to how we create and build Culture. Building a culture that creates a sustainable workforce and business growth, however, starts and ends with cultivating purpose. Although a trending discussion among leadership circles in today’s landscape, cultivating purpose is vastly misunderstood in both its potential lasting impact and deep-rooted activities. Cultivating purpose within your organization and among your leaders is a critical foundation to create for any business looking to grow. This presentation discusses the core components of cultivating purpose to contribute to your bottom line, across three layers: Behavior, Culture, and Accountability. We will explore the different attributes and impact of traditional leadership compared with purpose-based leadership and how we can employ effective approaches to cultivating culture.

Presenter: Ciara Ungar is a New York City-based Author on Leadership, Entre-Leader Business Coach & Consultant, an Award-Winning Strategist, and an International Speaker. She is also a Mass Challenge Mentor and Advisor, and sits on the Forbes Coaches Council and the Board of TechShift Alliance. Additionally, Ciara is the Founder & CEO of two companies, The Why Group, Inc. and YouAreLovd, and teaches Social Entrepreneurship at Columbia University. Ciara brings a blended background across Marketing, Psychology, Business Strategy, Entrepreneurship and Social Justice from Purdue University, Georgetown University, and The Wharton Business School. She applies her robust 17 years of expertise working with Fortune500 companies, high potential startups, top global agencies and Angel/VC Investors to her work in entrepreneurship, leadership development, business strategy and professional growth, working with startup founders and growing businesses. A disciple of “Start With Why,” her purpose is to guide others through transformative thinking as they build businesses, teams, and personal purpose that inspires change.


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