Experiencing Design: The Innovator's Journey 3806
Experiencing Design: The Innovator's Journey
Description On the surface, practicing design thinking involves a set of seemingly simple activities like gathering data, generating ideas, prototyping, and experimenting. But to achieve Design Thinking’s full potential, you need to go deeper. Great design thinkers don’t just do design, they go through deep experiences at each stage of the process that fundamentally alter their mindset and skills. To create something new, you need to become someone new.

Join Karen Hold, co-author of Experiencing Design - The Innovator's Journey, for a 30-minute overview of her new book followed by 30 minutes of Q&A with attendees. This session will explore what It takes to deepen your design thinking practice.

Learning Objectives:
  • Create awareness for what it takes to practice design thinking at a deep level.
  • Introduce four innovator profiles and how they experience design thinking.
  • Experience a deep dive into one of the phases of design thinking to understand the difference between just doing design and experiencing design.

Presenter Karen Hold is the founder and CEO of innovation strategy consulting firm, Experience Labs. A Procter & Gamble-trained brand marketer, Karen saw firsthand how P&G drove revenue and profit growth with innovation. With over 34 years of experience, Karen has consulted for dozens of Fortune 500 companies including AARP, AT&T, Alcatel-Lucent, Audi, Chick-fil-A, Cisco, John Hancock, Mercedes, Nokia, NEC, and Porsche. She is passionate about building creative capacity in individuals, organizations and cities.

Prior to forming Experience Labs, Karen was co-founder of Broadband Publishing, where she built sales through innovative marketing partnerships with Forbes and BusinessWeek magazines. Karen recently published her first book with Jeanne Liedtka and Jessica Eldridge, Experiencing Design – The Innovator’s Journey by Columbia Business School Publishing.

Registration here.

Full Program flyer here.
Date & Time
Thursday February 24th, 2022 6:00pm CST
End Date & Time
Thursday February 24th, 2022 7:00pm CST
Webex - Online
Host Type
ASQ_Innov TC Webinar February 24, 2022 (Final R2).pdfASQ_Innov TC Webinar February 24, 2022 (Final R2).pdf270 KB
Category Public Calendar

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Date & Time: 02/24/2022 07:00:00 PM EST

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