This webinar shows a possible scenario of Big Data usage through a case study of an Small and Medium Enterprise (SME) and how it improved its search ranking without deploying Search Engine Optimization (SEO). An uneventful paid advertising campaign did not improve Search rankings. 3 years of public domain government property data were then used to create Firm Generated Content (FGC) "pull" as opposed to paying for Search Engine Optimization and advertisements "push" through Social Media. The search rankings improved to the first page.
The Big Data dashboards were produced with cloud based spreadsheets with a 5Mb space restriction and a play on simple file management technique to give an insight into how we could deploy data updates and begin harnessing Big Data for our Sense Making journey.
New to GoToWebinar? Additional Tips and Tricks are located towards the bottom of our website's events page.
After registering, you will receive a confirmation email containing information about joining the webinar. All attendees participating in our webinars for at least 40 minutes are eligible for 0.1 RUs which will be distributed via email after completion of the webinar. A recorded copy of the original webinar will be published on both our YouTube channel and our web site (www.asqhdandl.org/archived-webinars.html) as soon as possible after the event.
Ernest Phoon MBA, MSc, Chartered Engineer (MIET), IRCA Registered QMS Principal Auditor, ASQ CQMgr/OE, SSBB & Engineer, ASQ Senior Member - Ernest earned 25 years in engineering and management in the manufacturing industry (consumer, communication & networking products) and is credited with turning several loss making divisions into profit making. Currently, the 10 years’ of service industry experience in education, training and consulting is accumulating with projects in manufacturing, security, warehousing, healthcare and research organizations. He is currently making sense of the wealth of data we are obtaining and visualizing it at www.metavisualdata.com. Ernest served as the ASQ Country Counselor-Singapore from 2009 to 2018.