Performance KPIs
What are some nontraditional Key Performance Indicators and what do they measure? With billions of vendors selling their items on Amazon, many consumers rely on reviews to guide their purchasing decisions. And just one bad review—or no reviews—can significantly affect a product’s sales. Manufacturers are beginning to realize that product reviews are a powerful key performance indicator (KPI). What are some other new or nontraditional KPIs and what do they measure?