Should the Lean Enterprise Division have a short "Tagline" and what should it be?

Should the Lean Enterprise Division have a short "Tagline" and what should it be?

Posted by David Harry on Jun 18, 2019 8:46 am

ASQ has "The Global Voice of Quality" as its Tagline.  The Lean Enterprise Division currently uses "ASQ LED - a wonderful community that enables you grow, and succeed.  ​Join us today!" as a tagline on the my ASQ Lean Enterprise Division Community website.   At almost 50 characters, that is a bit long for a tagline.  We have also used "Come Lean on Us" or "Come Lean with Us" as taglines on some of our LED merchandise.

What do you think?  What should be the essence of a good tagline for the Division?  What message should it convey that is unique to the Division?  What suggestions do you have?  Tell us as we are listening to you.
Best, Dave Harry, PMP® CSSBB LBC The Process Whisperer®, Greeneville, TN

Re: Should the Lean Enterprise Division have a short "Tagline" and what should it be?

Posted by Lindsay Lapatinsky on Jun 21, 2019 6:28 pm

At the Ideas to Action Gathering (ITAG) event this year, ASQ Headquarters actually announced an update to their tagline. The new and improved tagline is "Excellence through Quality". 

I like Taglines as a marketing tool. And I agree, we definitely need something shorter. I don't have any ideas yet, but if I get a stroke of inspiration I will be sure to share it!