Everyone has something they want to change. Employees want to change their boss’ mind and leaders want to transform organizations. Salespeople want to win clients and marketers want to change consumer behavior. Politicians want to change countries, startups want to revolutionize industries, and nonprofits want to change the world. But change is hard. We push and push, but often nothing happens. Could there be a better way?
The Catalyst introduces a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. Discover the five hidden factors that impede change, and how by mitigating them, you can change anything.
Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world]renowned expert on change, influence, word of mouth, natural language processing, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top-tier academic journals, teaches Whartonfs highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Over a million copies of his books Contagious, Invisible Influence, and The Catalyst: How to Change Anyone's Mind are in print in over 35 countries around the world.
Berger often keynotes major conferences and events like SXSW and Cannes Lions, advises various early stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, 3M, and The Gates Foundation.
The book is available from a variety of places, some on line sources:
The author will join us June 25th at 12:30 pm eastern, register here.