I agree 100%. Understanding the customer needs is critical first step!! I believe it's a constant pursuit!
With members and customers in over 130 countries, ASQ brings together the people, ideas and tools that make our world work better.
ASQ celebrates the unique perspectives of our community of members, staff and those served by our society. Collectively, we are the voice of quality, and we increase the use and impact of quality in response to the diverse needs in the world.